Regional Alliance for DowntownRAD is focused on identifying and influencing issues necessary to create a diverse, prosperous, safe and clean urban core for Downtown Reno, Nevada. We are committed to the philosophy that a vibrant and diverse urban center of culture, commerce and entertainment will benefit visitors and residents across the northern Nevada, Tahoe and Truckee regions. We envision RAD being a catalyst for cultural and economic growth. The participation of involved and active community leaders like you is vital to the continuing endeavor of creating a vibrant urban environment.
Every Great City
Has a Great Downtown.
Downtown drives our regional economy and is a source of civic pride which is why we remain true to the same principles on which our organization was founded more than 10 years ago: providing superior service to our community, putting safety first, creating opportunities for our young people, developers and entrepreneurs. RAD believes that cities are built for people – downtown’s residents, visitors, and workforce. Its with this mission that we work towards maintaining a strong voice in our community by collaborating with city influencers and volunteers with a passion to make Reno a better place..
Who we are
RAD was originally developed as the areas first Downtown Improvement Association, a non-profit corporation whose mission was to identify, inform, and advocate issues in order to create a diversified, prosperous, safe and clean urban core for Northern Nevada.
Our Board and its members consistently strive to move Downtown Reno forward as the collective voice for downtown property owners, surrounding districts, individuals and city representatives.